Sexing Our Babies Up

If you don't think there's an overt endeavor on behalf of marketers to draw our girls into a world of hypersexualization, perhaps it's time for you to come back to Earth. From Bratz Dolls to the aggressive campaigning of pop music, girls don't stand a chance against the mounting pressure. As a mother of two boys, I get very angry when I look around and notice how pathetic this has all become. How am I ever supposed to mentor my sons and teach them how to respect women, when society does everything to the contrary?

There's a very simple reason why the sexed up approach to the clothing and toy aisles is taking place: Buying power. Whereas 9 and 10 year olds were previously not in the arena of tween and teen merchandise, they are today. And to companies like Hasbro (who actually started production on a line of Pussycat Dolls, after the raunchy burlesque-themed pop group), this means billions of dollars. Just take a look at the montage the PTC put together:



Think I'm making something out of nothing? Why should your girls be any less of a target?

Read more on this here:
Sexualizing Childhood
Tinseltown's New Target (2010)