A recent finding by the CARU (Children's Advertising Review Unit) demonstrates the darkened crevasse in which the MPAA breeds. Forget the constant onslaught of PG-13 marketing in the preschool aisle at Toys R Us (Spiderman, Batman, Pirates of the Caribbean, etc); now PG-13 movies are being marketing to kids on television during specific viewing times tailored for youngsters and their families. During the kid game show "Hole in the Wall" on Cartoon Network, trailers for "Transformers: Dark of the Moon", "Green Latern" and "Captain America" were all shown.
|("Transformers: Dark of the Moon")|
But upon being contacted by CARU, the brass suits at Paramount and Warner Brothers were arrogantly unapologetic. In a statement to CARU, they said they’d "placed the ads in those media intentionally", as "no specific guidelines of the MPAA were violated"
Hmmm. The MPAA describes a PG-13 rating as such: "Parents Strongly Cautioned. Some Material May Be Inappropriate For Children Under 13." It goes on to then say: "...(A) PG-13 rating is a sterner warning by the Rating Board to parents to determine whether their children under age 13 should view the motion picture, as some material might not be suited for them...any drug use will initially require at least a PG-13 rating. More than brief nudity will require at least a PG-13 rating.."
So let me get this straight: The MPAA "strongly cautions" parents to not expose their kids to a PG-13 movie, but they market the same PG-13 movies kids under 13.
Are they...morons? Do they think we won't pick up on that?
Contact the MPAA and let them know you object to their marketing methods.