Outside of hiring an under-aged teen for an adult film, anything else come to mind? How about a gym membership?
This ad is for a national print and billboard ad for the swanky Equinox Gym franchise. Admittedly, sex sells in the advertising world. From Bratz Dolls to the completely untalented Kardashians, the crux of most successful advertising campaigns rests on sex. But Terry Richardson, the photographer for this campaign, really takes 'sexy' to a new low. Terry is the twisted talent behind the infamous and pedophilia-pushing Glee photo spread (see my news appearance discussing it here). Give the guy a Google (or Bing/Yahoo/et al, thank you SOPA/PIPA) and prepare your gag reflex.
Contact Equinox. Call them. Write on their Facebook Page. Let them know that if it's memberships they seek, perhaps a tamer approach might work better. Or even a healthier one. I mean, it's a health club for cripes' sakes, not an underground Ecstasy-fueled nightclub.
Me? I'm going to let them know that an anorexic and coked-up looking underage model doesn't make me think "treadmill". It makes me want to run in the opposite direction, to a gym where people don't look like she does.
