Veterans Day - Promo Code MILITARY15

Tuesday, August 30, 2011

Apple iNsanity

The iPhone has a newish app out called "War Pinball HD". Based on popular films like Platoon, Navy Seals and Missing In Action, there's no denying that war film buffs will enjoy playing this game. And I get that; I really enjoy a good action flick. Given the choice, I'd take a war or spy movie over a 'chick flick' any day of the week.

But I wouldn't let my four-year old play a game based on it. Yet this is exactly what Apple is wanting you to do. The app, priced at an allowance-friendly $2.99, is rated for kids 4 and up. As in, not old enough to use a knife, still wears a Pull-Up, still sleeps with a blankie, four years old.

Uh..say what?

The game has a sound chip equipped with the same language used in the movies (not ideal for kids), as well as the artillery sound effects. Not one to be controversial, Apple feigned corporate responsibility by working with the game's inventor, Gameprom, and changed the default setting to 'mute', requiring a password to turn the sound back on. Brilliant.

Click here to submit your feedback to Apple. Send this post to everyone you know. My endeavor is to not stifle commerce, but to enforce basic decency standards. Parents buy these games based on the ratings; companies funded primarily by consumerism should refrain from obfuscating the fact that children are an at-risk demographic and their best interests must be taken into consideration. The advertising should accurately reflect the content.

No comments: